business model, entrepreneurial education, Open innovation
Retailing technology, Metaverse, Mobile/E-commerce, Social Media and Consumer Behavior, Service management, SME performance, Netnography, Structural equation modeling (SEM)
AI in Education, AR/VR/Metaverse, Syntegrative and Technopreneurial Education, Serious Games Development, Educational Assessment, AI, Generative Intelligence and Educational Assessment: Exploring AI and generative intelligence to construct literacy frameworks, evaluation systems, and intelligent learning analytics., Immersive and Extended Reality Learning Environments and Games (AR/VR/Metaverse): Designing immersive, AI-empowered virtual learning environments and serious games to enhance cognition, collaboration, and intercultural education., Syntegrative and Technopreneurial Education Models: Developing AI-enhanced, project-based and industry-integrated pedagogies for innovation, sustainability, and entrepreneurship.